To effectively engage in data-driven decision making we must confront the five biases of business un-intelligence . Until the day when future BI technologies can help mitigate cognitive bias, big decisions call for a collaborative effort that harnesses data and intuition.
The top reason that the highest performing organisations had for implementing BI, according to the 2014 annual Business Intelligence Gleansight Benchmark report, is executive level demand for data-driven decisions (92%). Yet unreasonable biases can impede both analysis and intuition, especially when we're making sense of big data, or tapping into the power of business intelligence.
