Data Storytelling for Disruptors

Disruptive innovations have become common in these 'postnormal' times. Organisations that seek to be disruptive are fusing big data analytics with storytelling to nurture better business cultures. Narratives and data stories encourage participation in innovation. We share our recent experience and insights into data storytelling and disruptive innovation.

The winds of disruptive innovation

Disruptive Innovation involves simplification. Clay Christensen, who coined the term, didn't quite put it that way, but explained how his theory represents the transformation of a complex and expensive product used by experts into something more accessible for a larger population.

In this way, it is also a strategic move. By targeting the bottom of a market with simplicity, the innovation disrupts the legacies of overly-complicated and costly competitors. You may enjoy hearing his examples in the following video.